our mission

Clear Mind, Clear Skin | Made For Hong Kong

Founded in Hong Kong in 2015, The Preface is a natural personal care brand dedicated to developing products for Hong Kong skin, adhering to the principles of “Naturally Derived, Potent & Hypoallergenic, and Made for Hong Kong.” We offer a full range of facial care, body and intimate care, hair care, and makeup. All products are made in Hong Kong in our ISO 22716-certified cleanroom, free from steroids, mineral oil, silicones, synthetic fragrances, or harmful preservatives, and are cruelty-free.