2015
The Preface was founded by Kaya Kwok, developing over 20 high-performance, low-sensitivity products.

2016
Collaborates with multiple well-known online shopping platforms, major chain stores, and lifestyle shops, with sales locations expanding across Hong Kong, Kowloon, and the New Territories.

2017
The first cleanroom facility was established in Kwai Fong to enhance product quality and safety.

2018
The first retail store opened in Kwun Tong, alongside an upgraded online store system, offering a comprehensive O2O (online-to-offline) shopping experience.

2020
Expanded the retail store and relocated to Mong Kok to reach a wider customer base.

2021
Revamped the brand to a clean and professional identity, while developing over 60 products.

2022
Opened retail stores in several major shopping malls, including Mira Place in Tsim Sha Tsui, Metroplaza in Kwai Fong, and New Town Plaza in Sha Tin.

2023
We continued expanding our retail stores into major shopping malls, including Fashion Walk in Causeway Bay and Tuen Mun Town Plaza.

2024
Opened a retail store in APM, Kwun Tong, while the brand developed over 100 products.

2025
Celebrated the brand’s 10th anniversary with a retail store opening in Tsuen Wan Plaza, and launched the first Skin Research Lab in Tsuen Wan West, offering customers more interactive experiences.